Who is our Online Chief marketing officer?
Irrespective of the field, capital investment and resources deployed, It’s our irreplaceable website bags this position without any competition. How? Because they inform about us, our services, testimonials and share the contact details with our prospective clients. It’s a must to empower and enrich our officer. Empower by making its visibility higher and enrich by delivering free audits, E-Books etc. to excite the viewers.
Let me list 20 sites in a cluster which helps in empowering our website. Meaning sites which help in promoting our website.
- Search Engines
The search engine is the friend in need in this digital era for seeking any sort of information. Meaning, it’s a must that your search engine knows your website. Top 5 search engines according to ebizMBA as follows,
- Social Media
Social media promotions are on the rise and effective too. It’s the need of the hour to make your presence strong in social media. The main advantage of social media is that it encourages two-way communications.
Facebook has become a free inbuilt app in most of the smartphones. This shows the reach of it. Using FB posts and FB Live sessions you can know the pulse of your target audience.
Twitter is a micro-blogging tool, allows you to tweet 140 long character messages but you can include images, videos, and URL’s. Tweets reach all your followers feed, Meaning higher reach to your potential customers.
It is a great medium to connect and deliver our message in an infotainment way. Youtubers are treated as a celebrity these days.
It’s a perfect place to grab attention through info-graphics.
- Google Photos [formerly known as Picasa]
Out of the box thinking, you can use it to share your promotional and official pictures which might get viral.
It’s the digital version of our age-old yellow pages. Listing your website in directories can fetch your credibility and legitimacy in the target audience mind which will help in lead generation.
Digital Marketing Experts
Trending business in this digital marketing era. You can manage your own social media promotions but you can also consider the experts to make the magic happen. My top favorites are,
Kamkash is a digital marketing expert specializing in content marketing. Visit their website to get a free website audit.
A digital agency that takes pride in crafting the ultimate digital marketing strategy for business.
Guest posting is writing and publishing an article on someone else’s website or blog. It’s a win-win situation for both the author and the host. The author gets to reach out to new readers and the host gets increased traffic.
Guest posting may sound simple but it’s hard to reach bloggers and get publishing done. Mybloguest, an awesome community which helps in connecting with fellow bloggers and discuss using threads.
Blog dedicated for coaches and accepts guest posting but a very tough nut to crack. Lisa Cunningham, MPW, Social Media Specialist who responds to guest authors, a true taskmaster.
A blog exclusively for marketing on the internet and accepts guest posts. You can get an immediate response to emails and highly active in social media promotion.
Digital Press Releases
You can create and publish the professional press release, distribute it and get reports on its reach and online success of the press release. You can find their charges here.
PRLog was founded to help small, medium and large businesses and organizations in their online activities. They offer services such as press release distribution, press Room Hosting, business Directory, Job Listings and Expert Directory. Most of the services and features on PRLog are free.
This is my top 20 recommendation for promoting your website. Gear up and get ready to make your website presence prominently which will greatly help in lead generation and conversion. Do leave me your recommendations in the comments section? Love to hear from you. Best Wishes.