Marketing by using digital way have many processes and email marketing is one of them. It is the best process to spread a business or online presence directly to the customer inbox. But without an appropriate process your mail marketing can be a flop strategy and also may the cause of mail id spamming. Here I am going to discuss regarding every small factors and strategy of email marketing.
What is Email Marketing
Email marketing is a process to develop a strong brand awareness. In easy words, mail marketing is a process to send emails to your customers or possible customers randomly by using a third party email server. Actually, the definition is not proper in this modern era. You can do mail marketing for your blog’s new post, also you can send email randomly to some unknown mail ids for brand awareness. Sometimes we subscribe a blog if we like it and the blog sends us emails when it publishes a new content, this is also mail marketing. So, the possibilities and causes are endless with email or newsletter marketing.
Strategies For Email Marketing
A perfect email marketing process can give you the ultimate success and also offer a brand value. Here are the best strategies for you for a successful email marketing.
Proper Design & Content
The design of your email is the most vital point where you have to give special attention. A perfect design attracts more and more readers towards your email. An email should not a be a mixture of lots of designs, pictures, and product images. It disturbs the readers and they just simply delete the mail. Even many mail servers like Gmail do not display all pictures of an email, if a reader wants to see your pictures then he/she have to click on an option so in a word it is useless to use a lot of pictures. A perfectly designed email should have an attractive heading and little amount of content and few pics. Content should be small, not like a 400 to 500 words article. You should highlight the main concept and your purpose of mailing. Remember one thing that never disturbs your readers.
Attractive Email Subject
An attractive subject can increase the reader engagement of your emails, even more than double. The subject of your emails should be small and descriptive. You should not use a long subject with lots of punching words. Just express the value of your product or if you are giving any special offer, you should highlight it in your email subject. Many marketers use “Re:” or any other spamming words to get more and more clicks to their website but I suggest, you should not do that. It disturbs the readers and they may unsubscribe from your list, also, it makes your email a spam mail id so avoid those black tricks and make your clean marketing strategy.
Obey The Time
Time plays a great role for your mail marketing. An email with proper timing can help to engage more readers.
Here is a basic example.
If your targeted people are business owners then you should send emails at morning, or at lunchtime, or at night.
Ok, let me explain. Your targeted audiences are business owners. Now think about it. A business owner generally opens his email at the starting hours, it may be 10 o’clock morning, then he becomes busy. Again there has a chance that he will open his mail at lunch time and also at night before sleeping. If you able to follow this, then you may able to capture more business owners attention. If you just through emails then your email will be covered by other emails that businessman will receive. So, make your strategy according to your targeted audience.
A Clear Landing Page
A clear landing page should be hyper linked with your email. It will help the readers to react directly by visiting your website. Use click here buttons for quicker reaction. It will increase your leads and carry you to your targeted point.
Email Marketing Platforms
Many third party email marketing platforms are available who offer random mail throwing and all of them offer free trials but after a certain time, you have to purchase their services. I personally use MailChimp a great tool for mail marketing, even they offers 2000 mail throwing free. So, if you want to test your business skill then you can try their services before purchasing any service.
Also, many other third party mail services are available such as
and much more.